{"id":12463,"date":"2024-06-15T12:26:05","date_gmt":"2024-06-15T10:26:05","guid":{"rendered":"https:\/\/wipconsulting.it\/?p=12463"},"modified":"2025-05-16T16:40:03","modified_gmt":"2025-05-16T14:40:03","slug":"protezione-del-made-in-italy-contro-litalian-sounding","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/protezione-del-made-in-italy-contro-litalian-sounding\/","title":{"rendered":"Protezione del Made in Italy contro l’italian sounding"},"content":{"rendered":"

Ogni euro guadagnato con i prodotti agroalimentari italiani venduti all’estero viene duplicato da chi sfrutta l’italian sounding. Per anni, gli imprenditori, con l’aiuto dei consorzi, hanno investito risorse per costruire l’identit\u00e0 dei marchi, valorizzando denominazioni e provenienze tipiche del made in Italy. \u00c8 inaccettabile che altri ne traggano vantaggio gratuitamente.<\/p>\n

Nel 2023, le esportazioni agroalimentari italiane hanno totalizzato 64 miliardi di euro, mentre le perdite legate all’uso improprio di nomi evocativi dell’Italia sono state stimate in 63 miliardi di euro. \u00c8 fondamentale difendere le nostre produzioni promuovendo meglio i prodotti originali. Contrastare queste pratiche sleali protegge l’alto valore del made in Italy e pu\u00f2 recuperare gran parte delle perdite nelle esportazioni.<\/p>\n

Con 890 Indicazioni Geografiche, l’Italia \u00e8 il paese europeo con il maggior numero di certificazioni. La campagna \u201cDOP IGP Campioni di qualit\u00e0\u201d, lanciata dal Ministero delle Politiche Agricole Alimentari e Forestali insieme alla FIGC, associa la protezione delle nostre Indicazioni Geografiche ai campioni della Nazionale di Calcio che parteciperanno a EURO2024 in Germania.<\/p>\n

Fonte: ICE-LinkedIn<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ogni euro guadagnato con i prodotti agroalimentari italiani venduti all’estero viene duplicato da chi sfrutta l’italian sounding. Per anni, gli imprenditori, con l’aiuto dei consorzi, hanno investito risorse per costruire l’identit\u00e0 dei marchi, valorizzando denominazioni e provenienze tipiche del made in Italy. \u00c8 inaccettabile che altri ne traggano vantaggio gratuitamente. Nel 2023, le esportazioni agroalimentari […]<\/p>\n","protected":false},"author":20,"featured_media":12464,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"class_list":["post-12463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercati-estero"],"yoast_head":"\nProtezione del Made in Italy contro l'italian sounding - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Le esportazioni agroalimentari italiane hanno raggiunto i 64 miliardi nel 2023, mentre l'italian sounding ha causato perdite di 63 miliardi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/protezione-del-made-in-italy-contro-litalian-sounding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protezione del Made in Italy contro l'italian sounding - 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