{"id":13201,"date":"2024-10-10T11:00:32","date_gmt":"2024-10-10T09:00:32","guid":{"rendered":"https:\/\/wipconsulting.it\/?p=13201"},"modified":"2025-10-21T11:47:34","modified_gmt":"2025-10-21T09:47:34","slug":"export-strategy-blue-ocean-o-red-ocean","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/export-strategy-blue-ocean-o-red-ocean\/","title":{"rendered":"Export Strategy: blue ocean o red ocean?"},"content":{"rendered":"<p><em>Il Made in Italy \u00e8 un brand apprezzato in tutto il mondo. Allora perch\u00e9 solo una minima percentuale delle imprese italiane esporta?<\/em><\/p>\n<p><em>Perch\u00e9 il nostro sistema imprenditoriale non riesce ad essere competitivo?<\/em><\/p>\n<p><em>Per conquistare i mercati globali non \u00e8 pi\u00f9 sufficiente il paradigma &#8220;alta qualit\u00e0-giusto prezzo&#8221;. Occorre saper scegliere come navigare nei red oceans (mercati saturi) cos\u00ec come nei blue oceans (mercati in crescita).<\/em><\/p>\n<p><em>Oggi per esportare con successo occorre avere un&#8217;autorevole e coerente identit\u00e0, un rigoroso modello di business che valorizzi gli asset intangibili e utilizzi strategie digitali per conquistare e soddisfare il cliente globale.<\/em><\/p>\n<p><em>Internazionalizzare l&#8217;impresa \u00e8 un processo strategico che implica il coinvolgimento di competenze manageriali specializzate e necessit\u00e0 di progettualit\u00e0 e supporto da parte delle Istituzioni.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>EVENTO MANAGERITALIA Gioved\u00ec 10 ottobre 2024 h 11:00<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>SALUTI ISTITUZIONALI<\/p>\n<p><strong>Carlo Romanelli<\/strong>, presidente Manageritalia Executive Professional<\/p>\n<p>INTRODUZIONE: la digitalizzazione dei processi di internazionalizzazione<\/p>\n<p><strong>Donatello Aspromonte<\/strong>, vicepresidente Manageritalia Executive Professional<\/p>\n<p>TAVOLA ROTONDA<\/p>\n<p><strong>Guido Guidesi<\/strong>, assessore alle Attivit\u00e0 produttive della Regione Lombardia<\/p>\n<p><strong>Marina Benedetti<\/strong>, senior economist SACE<\/p>\n<p><strong>Irene Celauro<\/strong> e\u00a0<strong>Massimiliano Boccardo<\/strong>, ufficio Formazione alle Imprese ICE &#8211; ITA Agenzia<\/p>\n<p><strong>Antonio Romeo<\/strong>, direttore Dintec-UnionCamere<\/p>\n<p><strong>Claudio Rorato<\/strong>, direttore Osservatorio Innovazione digitale delle PMI, Politecnico di Milano<\/p>\n<p><strong>Stefano Potort\u00ec<\/strong>, imprenditore italo-britannico e Tequoia.tech<\/p>\n<p><strong>Luca Barabino<\/strong>, ceo e founder di Barabino&amp;Partners<\/p>\n<p><em>Modera:<\/em><strong> Rita Palumbo<\/strong>, vicepresidente Manageritalia Executive Professional<\/p>\n<p>CONCLUSIONI<\/p>\n<p><strong>Massimo Fiaschi<\/strong>, segretario generale Manageritalia<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il Made in Italy \u00e8 un brand apprezzato in tutto il mondo. Allora perch\u00e9 solo una minima percentuale delle imprese italiane esporta? Perch\u00e9 il nostro sistema imprenditoriale non riesce ad essere competitivo? Per conquistare i mercati globali non \u00e8 pi\u00f9 sufficiente il paradigma &#8220;alta qualit\u00e0-giusto prezzo&#8221;. Occorre saper scegliere come navigare nei red oceans (mercati [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":13335,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-13201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventi"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Export Strategy: blue ocean o red ocean? - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/export-strategy-blue-ocean-o-red-ocean\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Export Strategy: blue ocean o red ocean? - WIP Consulting | Consulenza strategica\" \/>\n<meta property=\"og:description\" content=\"Il Made in Italy \u00e8 un brand apprezzato in tutto il mondo. 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