{"id":15974,"date":"2025-07-15T20:28:26","date_gmt":"2025-07-15T18:28:26","guid":{"rendered":"https:\/\/wipconsulting.it\/?p=15974"},"modified":"2025-10-21T10:34:27","modified_gmt":"2025-10-21T08:34:27","slug":"i-brand-italiani-che-esportano-il-modello-franchising","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/i-brand-italiani-che-esportano-il-modello-franchising\/","title":{"rendered":"I brand italiani che esportano il modello franchising"},"content":{"rendered":"

Esistono tre tipologie di franchising:\u00a0\u00a0<\/span><\/p>\n

    \n
  1. Commerciale (es. fast food, abbigliamento).\u00a0\u00a0<\/span><\/li>\n
  2. Servizi (es. lavanderie, centri estetici, servizi immobiliari).\u00a0\u00a0<\/span><\/li>\n
  3. Industriale (produzione e distribuzione di prodotti).<\/span><\/li>\n<\/ol>\n


    \nEcco alcuni esempi di franchising italiani con presenza internazionale, suddivisi per settore:<\/span><\/p>\n

    Ristorazione & Fast Food<\/b><\/h6>\n
      \n
    1. Old Wild West<\/strong>\n
        \n
      • Ristoranti a tema western con cucina italiana<\/span><\/li>\n
      • Oltre 100 ristoranti in Europa (Spagna, Portogallo, Grecia, Turchia).\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n
      • Pizzikotto \/ Spontini \/ Rossopomodoro<\/strong>\n
          \n
        • Settore: pizza e cucina italiana<\/span><\/li>\n
        • Presenza: Medio Oriente, Europa, Asia<\/span><\/li>\n
        • Format: fast casual e ristorante con menu italiano<\/span><\/li>\n<\/ul>\n<\/li>\n
        • Eataly<\/strong>\n
            \n
          • Mercato\/ristorante di prodotti italiani<\/li>\n
          • Negozi in tutto il mondo: da NYC a Tokyo, da Dubai a S\u00e3o Paulo e in moltissime altre citt\u00e0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

             <\/p>\n

            Caff\u00e8 & Gelato<\/b><\/h6>\n
              \n
            1. Lavazza \/ Illy \/ Segafredo<\/strong>\n
                \n
              • Modelli di caffetterie e corner<\/span><\/li>\n
              • Espansione in UK, Francia, USA e Asia Brasile<\/span><\/li>\n<\/ul>\n<\/li>\n
              • Grom<\/strong>\n
                  \n
                • Gelato artigianale<\/li>\n
                • Presenza in USA, Giappone, Francia e Messico<\/li>\n<\/ul>\n<\/li>\n
                • Venchi<\/strong><\/span>\n
                    \n
                  • Cioccolato e gelato premium<\/span><\/li>\n
                  • Oltre 150 negozi in Cina, Medio Oriente, Europa e USA<\/span><\/li>\n<\/ul>\n<\/li>\n
                  • Amorino<\/strong> <\/span>\n
                      \n
                    • Gelato a fiore<\/span><\/li>\n
                    • Franchising in USA, UK, Giappone e Medio Oriente<\/span><\/li>\n<\/ul>\n<\/li>\n
                    • Pompi Roma<\/strong>\n
                        \n
                      • Bar e pasticceria romana<\/span><\/li>\n
                      • Franchising a Londra, Dubai e Spagna<\/span><\/li>\n<\/ul>\n<\/li>\n
                      • La Piadineria<\/strong><\/li>\n<\/ol>\n

                         <\/p>\n

                        Ristorazione fast casual<\/b><\/h6>\n
                          \n
                        • Espansione avviata in Francia, Spagna ed Emirati<\/span><\/li>\n
                        • Modello: franchising con formazione centralizzata<\/span><\/li>\n<\/ul>\n

                           <\/p>\n

                          Moda & Lusso<\/b><\/h6>\n
                            \n
                          1. Gucci \/ Prada \/ Armani \/ Dolce & Gabbana \/ Max Mara<\/strong><\/span>\n
                              \n
                            • Alcuni non sono franchising tradizionali, ma negozi in Asia e Medio Oriente operano con accordi simili<\/span><\/li>\n<\/ul>\n<\/li>\n
                            • Stefanel<\/strong><\/span>\n
                                \n
                              • Moda casual<\/span><\/li>\n
                              • Presente in Europa dell\u2019Est e Medio Oriente con franchising<\/span><\/li>\n<\/ul>\n<\/li>\n
                              • Liu Jo<\/strong><\/span>\n
                                  \n
                                • Abbigliamento e denim<\/span><\/li>\n
                                • Espansione in Cina, Russia e Medio Oriente<\/span><\/li>\n<\/ul>\n<\/li>\n
                                • Original Marines<\/strong>\n
                                    \n
                                  • Abbigliamento bambini<\/span><\/li>\n
                                  • Presenza in Europa, Medio Oriente, Asia<\/span><\/li>\n
                                  • Sistema: franchising retail con forte assistenza marketing<\/span><\/li>\n<\/ul>\n<\/li>\n
                                  • Oniverse (ex Gruppo Calzedonia)<\/strong>\n
                                      \n
                                    • Franchising in Europa, America Latina e Asia<\/span><\/li>\n
                                    • Marchi: Calzedonia, Intimissimi, Tezenis, Falconeri, Atelier Em\u00e9<\/span><\/li>\n
                                    • Presenza: oltre 5.000 negozi in 55 paesi<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                                       <\/p>\n

                                      Arredamento<\/b><\/h6>\n
                                        \n
                                      1. Natuzzi<\/span>\n
                                          \n
                                        • Oltre 300 negozi in franchising in USA, Cina e Europa\u00a0 \u00a0\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                                           <\/p>\n

                                          Gioielleria<\/b><\/h6>\n
                                            \n
                                          1. Stroili Oro \/ Bluespirit<\/strong>\n
                                              \n
                                            • Franchising attivo in Europa, con corner e shop-in-shop<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ol>\n

                                               <\/p>\n

                                              Il franchising nel mondo<\/b><\/h6>\n

                                              Di seguito alcuni esempi di franchising nel mondo, suddivisi per settore, di alcuni dei brand pi\u00f9 riconosciuti a livello globale:<\/span><\/p>\n

                                              Fast Food & Ristorazione<\/b><\/h6>\n
                                                \n
                                              1. McDonald’s (USA)<\/strong>: il pi\u00f9 grande franchise al mondo con oltre 40.000 locali.<\/span><\/li>\n
                                              2. Subway (USA)<\/strong>: specializzato in panini, con pi\u00f9 di 37.000 punti vendita.<\/span><\/li>\n
                                              3. KFC (USA)<\/strong>: catena fast food, presente in 150+ paesi.<\/span><\/li>\n
                                              4. Burger King (USA)<\/strong>: oltre 19.000 ristoranti in tutto il mondo.<\/span><\/li>\n
                                              5. Pizza Hut (USA)<\/strong>: altro gigante della pizza, con 18.000+ unit\u00e0.<\/span><\/li>\n<\/ol>\n

                                                 <\/p>\n

                                                Caff\u00e8 & Beverage<\/b><\/h6>\n
                                                  \n
                                                1. Starbucks (USA)<\/strong>: leader assoluto nel settore.<\/span><\/li>\n
                                                2. Costa Coffee (UK)<\/strong>: popolare in Europa e Medio Oriente.<\/span><\/li>\n
                                                3. Tim Hortons (Canada)<\/strong>: dominante in Nord America.<\/span><\/li>\n<\/ol>\n

                                                   <\/p>\n

                                                  Retail & Moda<\/b><\/h6>\n
                                                    \n
                                                  1. 7-Eleven (USA)<\/strong>: catena di convenience store (80.000 shop).<\/span><\/li>\n
                                                  2. Zara (Spagna)<\/strong>: moda fast-fashion (limitato a franchise in alcuni paesi).<\/span><\/li>\n
                                                  3. H&M (Svezia)<\/strong>: alcuni negozi in franchising in mercati emergenti.<\/span><\/li>\n
                                                  4. Decathlon (Francia)<\/strong>: articoli sportivi, in espansione globale.<\/span><\/li>\n<\/ol>\n

                                                     <\/p>\n

                                                    Hotel & Hospitality<\/b><\/h6>\n
                                                      \n
                                                    1. Holiday Inn (USA)<\/strong>: marca di InterContinental Hotels Group (IHG).<\/span><\/li>\n
                                                    2. Best Western (USA)<\/strong>: oltre 4.500 hotel in franchising.<\/span><\/li>\n
                                                    3. Marriott (USA)<\/strong>: diverse marche (Courtyard, Fairfield, ecc.).<\/span><\/li>\n
                                                    4. Accor (Francia)<\/strong>: include Ibis, Novotel, Mercure.<\/span><\/li>\n<\/ol>\n

                                                       <\/p>\n

                                                      Automotive & Servizi<\/b><\/h6>\n
                                                        \n
                                                      1. Midas (USA)<\/strong>: officine meccaniche.<\/span><\/li>\n
                                                      2. Jiffy Lube (USA)<\/strong>: cambio olio e manutenzione auto.<\/span><\/li>\n
                                                      3. Europcar (Francia)<\/strong>: noleggio auto in franchising.<\/span><\/li>\n<\/ol>\n

                                                         <\/p>\n

                                                        Bellezza & Fitness<\/strong><\/h6>\n
                                                          \n
                                                        1. Anytime Fitness (USA)<\/strong>: palestre 24\/7 (5.000 sedi).<\/span><\/li>\n
                                                        2. Supercuts (USA)<\/strong>: saloni di barbiere e parrucchiere.<\/span><\/li>\n
                                                        3. The Body Shop (UK)<\/strong>: cosmetici naturali (franchising in molti paesi).<\/span><\/li>\n<\/ol>\n

                                                           <\/p>\n

                                                          Education & Servizi<\/b><\/h6>\n
                                                            \n
                                                          1. Kumon (Giappone)<\/strong>: doposcuola e matematica (25.000+ centri).<\/span><\/li>\n
                                                          2. Wall Street English (USA)<\/strong>: corsi di lingua inglese.<\/span><\/li>\n
                                                          3. Helen Doron English (UK)<\/strong>: scuola d\u2019inglese per bambini.<\/span><\/li>\n<\/ol>\n


                                                            \nContenuti protetti da copyright\u00a9. \u00c8 vietata la riproduzione, anche parziale, del testo con qualsiasi mezzo, senza autorizzazione.<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                                                            Esistono tre tipologie di franchising:\u00a0\u00a0 Commerciale (es. fast food, abbigliamento).\u00a0\u00a0 Servizi (es. lavanderie, centri estetici, servizi immobiliari).\u00a0\u00a0 Industriale (produzione e distribuzione di prodotti). Ecco alcuni esempi di franchising italiani con presenza internazionale, suddivisi per settore: Ristorazione & Fast Food Old Wild West Ristoranti a tema western con cucina italiana Oltre 100 ristoranti in Europa (Spagna, […]<\/p>\n","protected":false},"author":27,"featured_media":15990,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globalcom"],"yoast_head":"\nI brand italiani che esportano il modello franchising - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Le tre principali tipologie di franchising e i principali brand italiani presenti all'estero: da Eataly a Natuzzi tra Europa, Asia e USA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/i-brand-italiani-che-esportano-il-modello-franchising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I brand italiani che esportano il modello franchising - 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