{"id":15981,"date":"2025-07-15T22:34:17","date_gmt":"2025-07-15T20:34:17","guid":{"rendered":"https:\/\/wipconsulting.it\/?p=15981"},"modified":"2025-10-21T10:32:27","modified_gmt":"2025-10-21T08:32:27","slug":"il-franchising-nella-gioielleria","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/il-franchising-nella-gioielleria\/","title":{"rendered":"Il franchising nella gioielleria"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Il franchising nel settore della gioielleria \u00e8 un modello di business interessante che permette a un imprenditore (franchisee) di aprire un negozio utilizzando il brand, i prodotti e il know-how di un&#8217;affermata azienda del settore (franchisor).\u00a0Il franchising in gioielleria pu\u00f2 essere un\u2019ottima opportunit\u00e0 per chi vuole entrare nel settore con un modello gi\u00e0 collaudato. Tuttavia, \u00e8 fondamentale scegliere il brand giusto e valutare attentamente costi e potenzialit\u00e0 del mercato locale.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I vantaggi del franchising nella gioielleria risiedono nella possibilit\u00e0 di usufruire di:\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marchi consolidati: il franchisee beneficia della reputazione e della visibilit\u00e0 di un brand gi\u00e0 affermato.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Formazione e supporto: il franchisor fornisce training su vendita, gestione del negozio e selezione dei prodotti.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Approvvigionamento facilitato: accesso a collezioni esclusive e condizioni vantaggiose con i fornitori.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Marketing e pubblicit\u00e0: campagne promozionali nazionali o internazionali a carico del franchisor.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Riduzione dei rischi: minori incertezze rispetto all\u2019avviare un\u2019attivit\u00e0 ex novo.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">I possibili svantaggi\u00a0possono essere cos\u00ec riassunti:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Costi iniziali e royalty: alto investimento iniziale (arredamento, stock, diritti di ingresso) e pagamento di royalty mensili.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Minore autonomia: il franchisee deve seguire le linee guida del franchisor (prezzi, allestimento, assortimento).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Concorrenza interna: presenza di altri punti vendita dello stesso brand nelle vicinanze.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Diversi marchi internazionali come Pandora, Swaroski e Mikimoto offrono la possibilit\u00e0 di aperture in franchising su mercati esteri. Queste aziende per\u00f2 richiedono un investimento molto alto e particolari caratteristiche. Ad esempio, in Italia, Pandora preferisce gestire molti negozi direttamente, ma in alcuni casi offre opportunit\u00e0 di franchising selezionato, soprattutto in zone strategiche, ad aziende che hanno una solida esperienza nel retail (preferibilmente moda\/lusso) e disponibilit\u00e0 di un locale in posizione premium (vie centrali, centri commerciali di prestigio) e un elevato investimento iniziale per l\u2019allineamento con l\u2019immagine del marchio (arredamento, visual merchandising, customer experience). Queste caratteristiche sono richieste anche dalle aziende italiane pi\u00f9 prestigiose e conosciute nel mondo come Damiani e Pomellato.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Attualmente i mercati pi\u00f9 interessanti per aprire attivit\u00e0 con prospettive di crescita e consumi sono gli Emirati Arabi Uniti e il Quatar in Medioriente, la Malaysia, la Thailandia e Singapore nel Sud Est asiatico, e il Brasile in Sudamerica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Di seguito i dettagli di alcune selezionate aziende italiane produttrici di gioielli che offrono il modello franchising, con format, investimenti indicativi e contatti:<\/span><b><\/b><\/p>\n<ol>\n<li aria-level=\"1\"><a href=\"http:\/\/www.stroilioro.com\"><b>Stroili Oro<\/b><\/a>\n<ul>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Rete: circa 400 punti vendita in Italia e all\u2019estero<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Prodotti: gioielli in oro, argento, acciaio, orologi<\/span><\/li>\n<li aria-level=\"1\"><span style=\"font-weight: 400;\">Franchising: disponibile, anche in centri commerciali<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.bluespirit.com\"><b>Bluespirit<\/b><\/a>\n<ul>\n<li><span style=\"font-weight: 400;\">Gruppo: Morellato Group<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rete: circa 200 negozi<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Prodotti: gioielli e orologi moda e lusso accessibile<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Franchising: attivo in Italia e mercati esteri<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.gioiellidivalenza.com\"><b>Gioielli di Valenza<\/b><\/a>\n<ul>\n<li><span style=\"font-weight: 400;\">Rete: oltre 100 negozi diretti\/franchising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Produzione: Made in Valenza (AL), distretto orafo<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Format: negozi in citt\u00e0 e outlet<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"http:\/\/www.lucabarra.it\"><b>Luca Barra<\/b><\/a>\n<ul>\n<li><span style=\"font-weight: 400;\">Prodotti: gioielli fashion uomo\/donna, acciaio e pietre<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Rete: corner e negozi in franchising<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Franchising: disponibile con investimento contenuto<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.mabina.it\/it\/#\"><b>Mabina<\/b><\/a>\n<ul>\n<li><span style=\"font-weight: 400;\">Marchi: Mabina, 2Jewels, Comete Gioielli, Bliss<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Franchising: attivo tramite brand come Comete<\/span><\/li>\n<\/ul>\n<\/li>\n<li><b><a href=\"http:\/\/chantecler.it\/it\/\">Chantecler<\/a><\/b>\n<ul>\n<li><span style=\"font-weight: 400;\">Marchio: gioielli glamour e fashion (prezzi medio-alti<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Franchising: Possibilit\u00e0 di apertura in centri commerciali<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Presenza: Europa, Russia, Cina.<\/span><\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.marlu.it\/it\/?gclid=Cj0KCQjw-NfDBhDyARIsAD-ILeANTA4-KonnPH14hzxJxWh4wnz6vX34Bnzsin8QBt3D2XWlx7MkWmIaAv0TEALw_wcB&amp;gbraid=0AAAAADCEI8nZVYO7yVeKS5VCjYDb9ji5W\"><b>Marl\u00f9<\/b><\/a>\n<ul>\n<li>Nasce 2001 a San Marino.<\/li>\n<li>Brand di gioielli e accessori di tendenza venduti a prezzi accessibili<\/li>\n<\/ul>\n<\/li>\n<li><a href=\"https:\/\/www.filodoropoidimani.it\/\"><b>Filodoro<\/b><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/www.bysimon.it\/\">Bysimon<\/a><\/strong><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><strong><a href=\"https:\/\/www.angelodefalcogioielli.it\/\">Angelo De Falco<\/a><\/strong>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Dieffegioielli.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\">Azienda del Tar\u00ec di Caserta<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong><i><br \/>\nContenuti protetti da copyright\u00a9. \u00c8 vietata la riproduzione, anche parziale, del testo con qualsiasi mezzo, senza autorizzazione.<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Il franchising nel settore della gioielleria \u00e8 un modello di business interessante che permette a un imprenditore (franchisee) di aprire un negozio utilizzando il brand, i prodotti e il know-how di un&#8217;affermata azienda del settore (franchisor).\u00a0Il franchising in gioielleria pu\u00f2 essere un\u2019ottima opportunit\u00e0 per chi vuole entrare nel settore con un modello gi\u00e0 collaudato. Tuttavia, [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":15986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-15981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globalcom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il franchising nella gioielleria - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Dalla formazione al supporto marketing, perch\u00e9 il franchising in gioielleria funziona. 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