{"id":18332,"date":"2026-11-04T08:47:14","date_gmt":"2026-11-04T07:47:14","guid":{"rendered":"https:\/\/wipconsulting.it\/?p=18332"},"modified":"2026-10-27T22:42:30","modified_gmt":"2026-10-27T21:42:30","slug":"made-in-italy-la-sfida-neozelandese","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/made-in-italy-la-sfida-neozelandese\/","title":{"rendered":"Made in Italy, la sfida neozelandese"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Con una popolazione di poco pi\u00f9 di 5 milioni di abitanti, la Nuova Zelanda \u00e8 una delle economie pi\u00f9 aperte al mondo: il commercio (beni e servizi) rappresenta circa il 60% dell&#8217;attivit\u00e0 economica totale, grazie anche ai numerosi accordi di libero scambio firmati con l&#8217;Australia, Corea, UK e Unione Europea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nel 2025, secondo le statistiche neozelandesi, il valore totale delle esportazioni (beni+servizi) ha raggiunto i 50 miliardi di USD. Le esportazioni di beni hanno rappresentano circa il 15,6% del PIL del 2025, quota in aumento (rispetto al 15% del 2024), con una crescita record dell&#8217;export agricolo (+14%).<\/span><\/p>\n<h6>Principali mercati di destinazione<\/h6>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cina: USD11,59 miliardi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Australia: USD5,87 miliardi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stati Uniti: USD 5,43 miliardi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giappone: USD2,32 miliardi<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corea del Sud: USD1,55 miliardi<\/span><\/li>\n<\/ul>\n<h6>\nPrincipali settori di esportazione<\/h6>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u200bProdotti lattiero-caseari, uova e miele, latte in polvere e il burro<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carne e frattaglie commestibili<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legname e prodotti in legno<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Frutta e prodotti agricoli (es. kiwi, mele)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Vini e bevande<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lane e tessuti<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Nello stesso anno il valore totale delle importazioni della Nuova Zelanda \u00e8 ammontato a circa USD 53 miliardi. I principali paesi da cui la Nuova Zelanda importa beni e servizi vedono una forte concentrazione nell&#8217;area Asia-Pacifico. In particolare:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cina (oltre il 20% delle importazioni totali): risulta il primo partner da cui la Nuova Zelanda importa prodotti tessili, elettronica di consumo, macchinari e beni manifatturieri.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Australia (10%): grazie alla vicinanza geografica e agli accordi di libero scambio, fornisce prodotti alimentari, macchinari, carburanti raffinati e veicoli.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stati Uniti (9%): principalmente macchinari industriali, velivoli e componenti aerospaziali, apparecchiature mediche e prodotti chimici.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corea del Sud (6%): auto e veicoli commerciali, raffinati del petrolio ed elettronica.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Giappone (6%): veicoli a motore, macchinari e componenti meccaniche.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Singapore (5%): principale hub per la distribuzione di carburanti raffinati e prodotti chimici.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thailandia e Malaysia (4% ciascuna): autoveicoli, olio di palma e beni di consumo.\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;Unione Europea, nel suo complesso, rappresenta circa il 10-12% delle importazioni totali di beni della Nuova Zelanda, configurandosi come uno dei commerciali di maggior rilievo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u200bI dati ufficiali della Commissione Europea evidenziano i seguenti punti fondamentali sugli scambi di beni tra UE e Nuova Zelanda:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interscambio totale di merci: 8,4 miliardi di euro\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Esportazioni UE verso la Nuova Zelanda: 5,0 miliardi di euro\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importazioni UE dalla Nuova Zelanda: 3,4 miliardi di euro<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Surplus commerciale dell&#8217;UE: 1,6 miliardi di euro\u00a0\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><br \/>\nLa Germania, con una quota di oltre il 55%, \u00e8 il principale fornitore. Seguono Italia (12%), Francia (10%), Paesi Bassi (8%), Belgio (6%), Spagna (5%).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le esportazioni UE verso il mercato neozelandese sono quasi interamente composte da prodotti finiti e ad alto valore aggiunto:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macchinari e impianti meccanici (circa il 30% del totale)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Veicoli a motore, autobus, camion e parti di ricambio<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prodotti farmaceutici e strumenti medico-chirurgici<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apparecchiature elettriche ed elettroniche<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prodotti alimentari lavorati, vini e bevande ad alta gamma (protetti da indicazioni geografiche come DOP\/IGP)<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h5>Interscambio con l&#8217;Italia<\/h5>\n<p><span style=\"font-weight: 400;\">L\u2019Italia conferma un saldo attivo storico con la Nuova Zelanda nonostante negli ultimi anni il valore dell\u2019export italiano sia andato diminuendo, passando dal picco di 709 milioni di euro del 2022 ai 559 milioni di euro registrati nel 2025. Nei primi sei mesi dell\u2019anno in corso si evidenzia per\u00f2 una ripresa dell\u2019export italiano con una crescita del 14,3% rispetto al corrispondente periodo 2025 raggiungendo i 307,4 milioni di euro (dati ICE\/Istat).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le principali voci del Made in Italy esportate in Nuova Zelanda nel 2025 includono nell\u2019ordine:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macchinari e apparecchiature industriali<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Macchine agricole<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mezzi di trasporto e componenti\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prodotti agroalimentari, vino e bevande\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Moda, calzature e beni di lusso<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Circa le importazioni dalla Nuova Zelanda, queste hanno fatto registrare una crescita costante, raggiungendo lo scorso anno i 291,6 milioni di euro (+37,5% rispetto al 2025). Di conseguenza il nostro saldo commerciale \u00e8 diminuito a 267 milioni di euro (rispetto ai 432 milioni di euro del 2024). Nei primi sei mesi dell\u2019anno in corso si \u00e8 confermato l\u2019andamento positivo dell\u2019export neozelandese che ha ha raggiunto i 211 milioni di euro, con una crescita del 52% rispetto al corrispondente periodo 2025.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;import dalla Nuova Zelanda \u00e8 trainato da: cuoi e pellami, fibre tessili e lana merino, prodotti di origine animale, metalli di base preziosi e altri metalli non ferrosi.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong><em>Contenuti protetti da copyright\u00a9\ufe0f. \u00c8 vietata la riproduzione, anche parziale, del testo con qualsiasi mezzo, senza autorizzazione.<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una popolazione di poco pi\u00f9 di 5 milioni di abitanti, la Nuova Zelanda \u00e8 una delle economie pi\u00f9 aperte al mondo: il commercio (beni e servizi) rappresenta circa il 60% dell&#8217;attivit\u00e0 economica totale, grazie anche ai numerosi accordi di libero scambio firmati con l&#8217;Australia, Corea, UK e Unione Europea. Nel 2025, secondo le statistiche [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":18333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[39],"tags":[],"class_list":["post-18332","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-globalcom"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Made in Italy, la sfida neozelandese - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Export italiano in Nuova Zelanda: scambi commerciali, principali settori del Made in Italy e rapporti economici con l&#039;Italia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/made-in-italy-la-sfida-neozelandese\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Made in Italy, la sfida neozelandese - 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