{"id":2797,"date":"2021-12-17T17:24:22","date_gmt":"2021-12-17T17:24:22","guid":{"rendered":"https:\/\/www.wipconsulting.it\/?p=2797"},"modified":"2024-05-24T18:59:59","modified_gmt":"2024-05-24T16:59:59","slug":"il-50-del-mercato-delladvertising-e-di-google-facebook-e-amazon","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/il-50-del-mercato-delladvertising-e-di-google-facebook-e-amazon\/","title":{"rendered":"Il 50% del mercato dell&#8217;advertising \u00e8 di Google, Facebook e Amazon"},"content":{"rendered":"<p><strong>Groupm<\/strong>, media investment company del gruppo\u00a0<strong>Wwp<\/strong>, ha pubblicato il report annuale &#8220;<a href=\"https:\/\/www.groupm.com\/longform\/this-year-next-year-global-2021-eoy-forecast\/\"><em><strong>This Year Next Year: <\/strong><\/em><em><strong>Global end-of-year forecast<\/strong><\/em><\/a>&#8220;, in cui traccia una previsione sulle performance dell\u2019universo pubblicitario. Al di fuori dei confini cinesi, Amazon, Alphabet (societ\u00e0 a cui fa capo Google) e Meta presidiano oltre il 50% della quota mondiale di advertising su tutti i mezzi di comunicazione,<strong>\u00a0<\/strong>detenendo il controllo incontrastato del mercato pubblicitario.<\/p>\n<p>Nel 2022, per l&#8217;advertising \u00e8 prevista una crescita del 9,7%, con molte delle principali tendenze sproporzionatamente concentrate negli States, nel Regno Unito e in Cina, che insieme rappresentano circa il 70% di tutta la crescita dell&#8217;industria, nonostante costituiscano circa il 60% del mercato totale.<\/p>\n<p>Il digitale traina l&#8217;intero comparto, rappresentando il 64,4% di tutta la pubblicit\u00e0 nel 2021 e, secondo la ricerca, \u00a0alla fine dell\u2019anno la sua accelerazione raggiunger\u00e0 il 30,5%.<\/p>\n<p>Leggi la ricerca completa <a href=\"https:\/\/www.groupm.com\/longform\/this-year-next-year-global-2021-eoy-forecast\/\">qui<\/a>.<\/p>\n<p>(<em>Fonte<\/em>: <a href=\"https:\/\/www.pambianconews.com\/2021\/12\/17\/il-tripolio-delladvertising-a-google-facebook-e-amazon-il-50-del-mercato-334240\/\">Pambianconews<\/a>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Groupm, media investment company del gruppo\u00a0Wwp, ha pubblicato il report annuale &#8220;This Year Next Year: Global end-of-year forecast&#8220;, in cui traccia una previsione sulle performance dell\u2019universo pubblicitario. Al di fuori dei confini cinesi, Amazon, Alphabet (societ\u00e0 a cui fa capo Google) e Meta presidiano oltre il 50% della quota mondiale di advertising su tutti i [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2799,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,48,24],"tags":[],"class_list":["post-2797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","category-mercato-del-lavoro","category-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Il 50% del mercato dell&#039;advertising \u00e8 di Google, Facebook e Amazon<\/title>\n<meta name=\"description\" content=\"Il report annuale &quot;This Year Next Year: Global end-of-year forecast&quot; traccia una previsione sulle performance del mercato dell&#039;advertising.\" 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