{"id":3759,"date":"2018-06-11T00:00:00","date_gmt":"2018-06-11T00:00:00","guid":{"rendered":"https:\/\/wip.stefanobonetti.it\/2018\/06\/11\/neuromarketing-e-shopping\/"},"modified":"2024-05-24T19:33:39","modified_gmt":"2024-05-24T17:33:39","slug":"neuromarketing-e-shopping","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/","title":{"rendered":"Neuromarketing e shopping"},"content":{"rendered":"

Le neuroscienze hanno da tempo dimostrato che esistono processi cognitivi ed emotivi di cui non abbiamo il controllo razionale e di cui siamo (parzialmente o totalmente) inconsci. <\/span><\/p>\n

Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0<\/span>studia le dinamiche volte all’individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d’acquisto. Studiare e comprendere\u00a0<\/span>cosa provano e come decidono i consumatori, pu\u00f2 aiutare i negozianti a rivolgere l\u2019attenzione ai propri clienti in modo nuovo, per capire meglio i loro comportamenti e i loro bisogni inespressi, cosa si aspettano di trovare in un negozio e, soprattutto, quali sono i meccanismi mentali che guidano le loro decisioni e li rende soddisfatti e felici durante l\u2019esperienza di shopping.<\/span><\/p>\n

In collaborazione con Terziario Donna Nazionale, <\/span>il<\/span>\u00a0<\/span>14 novembre alle ore 10.30,\u00a0<\/u>nella sala Castiglioni di Palazzo Bovara \u2013 Corso Venezia 51, a Milano,\u00a0<\/span>si terr\u00e0 un approfondimento sul tema dal titolo:<\/span>\u00a0<\/span>\u201cIl\u00a0neuromarketing nel negozio<\/em>\u201d.\u00a0<\/span><\/p>\n

Per info e accredito:<\/span><\/p>\n

terziario.donna@unione.milano.it<\/a><\/span><\/span><\/p>\n

Tel. 02. 7750205<\/span><\/p>\n

Terziario Donna Confcommercio Milano, Lodi, Monza e Brianz<\/a>a\u00a0<\/span><\/p>\n

\u00a0<\/span><\/em><\/p>\n

\n","protected":false},"excerpt":{"rendered":"

Le neuroscienze hanno da tempo dimostrato che esistono processi cognitivi ed emotivi di cui non abbiamo il controllo razionale e di cui siamo (parzialmente o totalmente) inconsci. Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all’individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d’acquisto. Studiare e […]<\/p>\n","protected":false},"author":1,"featured_media":1947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-3759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione"],"yoast_head":"\nNeuromarketing e shopping - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Neuromarketing e shopping - WIP Consulting | Consulenza strategica\" \/>\n<meta property=\"og:description\" content=\"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"WIP Consulting | Consulenza strategica\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T17:33:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1748\" \/>\n\t<meta property=\"og:image:height\" content=\"2480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#\\\/schema\\\/person\\\/318ff9a7b71624aa81b8b0df2c70d8bd\"},\"headline\":\"Neuromarketing e shopping\",\"datePublished\":\"2018-06-11T00:00:00+00:00\",\"dateModified\":\"2024-05-24T17:33:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/\"},\"wordCount\":172,\"publisher\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/locandina_-_neuromarketing.jpg\",\"articleSection\":[\"Comunicazione\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/\",\"url\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/\",\"name\":\"Neuromarketing e shopping - WIP Consulting | Consulenza strategica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/locandina_-_neuromarketing.jpg\",\"datePublished\":\"2018-06-11T00:00:00+00:00\",\"dateModified\":\"2024-05-24T17:33:39+00:00\",\"description\":\"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/locandina_-_neuromarketing.jpg\",\"contentUrl\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2021\\\/08\\\/locandina_-_neuromarketing.jpg\",\"width\":1748,\"height\":2480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/neuromarketing-e-shopping\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Neuromarketing e shopping\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/\",\"name\":\"wipconsulting.it\",\"description\":\"Formazione alle imprese\",\"publisher\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#organization\",\"name\":\"WIP Consulting\",\"url\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo_wip_consulting_2colori_Registered_v02.svg\",\"contentUrl\":\"https:\\\/\\\/wipconsulting.it\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/logo_wip_consulting_2colori_Registered_v02.svg\",\"caption\":\"WIP Consulting\"},\"image\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#\\\/schema\\\/person\\\/318ff9a7b71624aa81b8b0df2c70d8bd\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/wipconsulting.it\"],\"url\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/author\\\/admin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Neuromarketing e shopping - WIP Consulting | Consulenza strategica","description":"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/","og_locale":"en_US","og_type":"article","og_title":"Neuromarketing e shopping - WIP Consulting | Consulenza strategica","og_description":"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.","og_url":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/","og_site_name":"WIP Consulting | Consulenza strategica","article_published_time":"2018-06-11T00:00:00+00:00","article_modified_time":"2024-05-24T17:33:39+00:00","og_image":[{"width":1748,"height":2480,"url":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#article","isPartOf":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/"},"author":{"name":"admin","@id":"https:\/\/wipconsulting.it\/en\/#\/schema\/person\/318ff9a7b71624aa81b8b0df2c70d8bd"},"headline":"Neuromarketing e shopping","datePublished":"2018-06-11T00:00:00+00:00","dateModified":"2024-05-24T17:33:39+00:00","mainEntityOfPage":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/"},"wordCount":172,"publisher":{"@id":"https:\/\/wipconsulting.it\/en\/#organization"},"image":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg","articleSection":["Comunicazione"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/","url":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/","name":"Neuromarketing e shopping - WIP Consulting | Consulenza strategica","isPartOf":{"@id":"https:\/\/wipconsulting.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#primaryimage"},"image":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#primaryimage"},"thumbnailUrl":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg","datePublished":"2018-06-11T00:00:00+00:00","dateModified":"2024-05-24T17:33:39+00:00","description":"Il neuromarketing \u00e8 una branca della cosiddetta neuroeconomia che\u00a0studia le dinamiche volte all'individuazione di canali di comunicazione pi\u00f9 diretti ed efficaci per i processi decisionali d'acquisto.","breadcrumb":{"@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#primaryimage","url":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg","contentUrl":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2021\/08\/locandina_-_neuromarketing.jpg","width":1748,"height":2480},{"@type":"BreadcrumbList","@id":"https:\/\/wipconsulting.it\/en\/neuromarketing-e-shopping\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wipconsulting.it\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Neuromarketing e shopping"}]},{"@type":"WebSite","@id":"https:\/\/wipconsulting.it\/en\/#website","url":"https:\/\/wipconsulting.it\/en\/","name":"wipconsulting.it","description":"Formazione alle imprese","publisher":{"@id":"https:\/\/wipconsulting.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wipconsulting.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/wipconsulting.it\/en\/#organization","name":"WIP Consulting","url":"https:\/\/wipconsulting.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/wipconsulting.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2023\/12\/logo_wip_consulting_2colori_Registered_v02.svg","contentUrl":"https:\/\/wipconsulting.it\/wp-content\/uploads\/2023\/12\/logo_wip_consulting_2colori_Registered_v02.svg","caption":"WIP Consulting"},"image":{"@id":"https:\/\/wipconsulting.it\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/wipconsulting.it\/en\/#\/schema\/person\/318ff9a7b71624aa81b8b0df2c70d8bd","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2abbf81cef02f96903b67cd91eed09563af3527b400364162912f7584e891ae3?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/wipconsulting.it"],"url":"https:\/\/wipconsulting.it\/en\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/posts\/3759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/comments?post=3759"}],"version-history":[{"count":1,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/posts\/3759\/revisions"}],"predecessor-version":[{"id":10549,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/posts\/3759\/revisions\/10549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/media\/1947"}],"wp:attachment":[{"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/media?parent=3759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/categories?post=3759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wipconsulting.it\/en\/wp-json\/wp\/v2\/tags?post=3759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}