{"id":3813,"date":"2019-05-22T06:21:06","date_gmt":"2019-05-22T06:21:06","guid":{"rendered":"https:\/\/wip.stefanobonetti.it\/2021\/08\/06\/marcom-crescono-i-compensi\/"},"modified":"2024-05-24T19:22:06","modified_gmt":"2024-05-24T17:22:06","slug":"marcom-crescono-i-compensi","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/marcom-crescono-i-compensi\/","title":{"rendered":"MarCom: crescono i compensi"},"content":{"rendered":"
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Crescono quasi dell\u20191% gli stipendi degli impiegati nella funzione marketing e comunicazione mentre i Quadri registrano un trend lievemente negativo (-0,2%). Pesano esperienza e dimensione dell\u2019azienda, ma \u00e8 l\u2019et\u00e0 a determinare scostamenti anche del 39%.<\/p>\n

Sono queste le domande alle quali d\u00e0 una risposta la Guida alle retribuzioni dei professionisti nell\u2019ambito marketing e comunicazione realizzata da Spring in collaborazione con Job Pricing che analizza ben 400.000 casi in Italia.<\/p>\n

L’andamento dell’ultimo anno premia gli Impiegati, la cui RAL \u00e8 aumentata dello 0,9% (su scala nazionale si rileva un calo dello 0,1%). I Quadri hanno mediamente percepito una retribuzione fissa di 54.721 \u20ac, valore superiore alla media nazionale di circa 600 \u20ac. Si tratta della 3^ famiglia professionale pi\u00f9 pagata fra le 9 analizzate.<\/p>\n

Gli Impiegati della funzione Marketing & Comunicazione presentano invece nel 2018 una RAL media pari 30.236 \u20ac, inferiore di circa 540 euro rispetto alla RAL media nazionale. Nella graduatoria tra famiglie professionali, gli Impiegati si posizionano al 5\u00b0 posto.<\/p>\n

Dall\u2019analisi emerge che l\u2019esperienza e l\u2019et\u00e0 pesano maggiormente sugli stipendi degli impiegati. Un impiegato con pi\u00f9 di 5 anni di esperienza arriva a percepire il 16,9 in pi\u00f9 rispetto a un collega con meno di 2 anni (3.8% se si tratta di quadri), mentre un ultracinquantacinquenne arriva a percepire il 39% in pi\u00f9 in busta paga rispetto a un collega tra i 25 e i 34 anni (16,6% se si tratta di quadri). Anche se si analizza la dimensione delle aziende lo stipendio degli impiegati \u00e8 quello che varia pi\u00f9 significativamente (+29,4% rispetto al +11,5% se si tratta di quadri: un impiegato in una microimpresa guadagna meno di 27 mila euro, oltre 34 se lavora in una grande azienda).<\/p>\n

Le industry e i ruoli<\/p>\n

Per i quadri del marketing e della comunicazione \u00e8 il settore alimentari e bevande ad offrire i compensi pi\u00f9 alti (58.971 euro lordi annui (con una parte variabile pari al 10,8%). Fra gli impiegati \u00e8 il\u00a0 settore oil &gas che\u00a0 presenta la retribuzione media pi\u00f9 elevata (34.631 euro l\u2019anno con una parte variabile pari al 9,6%).<\/p>\n

Le differenze regionali<\/p>\n

A livello regionale, i quadri che operano in Friuli scalzano i colleghi Liguri al primo posto l\u2019anno scorso e percepiscono la RAL pi\u00f9 alta (56.934 euro l\u2019anno) mentre in Valle D\u2019Aosta la pi\u00f9 bassa (48.302 euro l\u2019anno), con una differenza di quasi 9.000 euro l\u2019anno. Tra gli impiegati invece sono i Lombardi a ricevere lo stipendio pi\u00f9 alto, gli unici sopra i 31 mila euro l\u2019anno e gli Abruzzesi quello pi\u00f9 basso (25.517 euro l\u2019anno, 6.000 euro in meno dei colleghi del nord).<\/p>\n

 <\/p>\n<\/div>\n

#MercatoLavoro<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Crescono quasi dell\u20191% gli stipendi degli impiegati nella funzione marketing e comunicazione mentre i Quadri registrano un trend lievemente negativo (-0,2%). Pesano esperienza e dimensione dell\u2019azienda, ma \u00e8 l\u2019et\u00e0 a determinare scostamenti anche del 39%. Sono queste le domande alle quali d\u00e0 una risposta la Guida alle retribuzioni dei professionisti nell\u2019ambito marketing e comunicazione realizzata […]<\/p>\n","protected":false},"author":1,"featured_media":1921,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,24],"tags":[],"class_list":["post-3813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","category-trend"],"yoast_head":"\nMarCom: crescono i compensi - WIP Consulting | Consulenza strategica<\/title>\n<meta name=\"description\" content=\"Crescono quasi dell\u20191% gli stipendi degli impiegati nella funzione marketing e comunicazione mentre i Quadri registrano un trend lievemente negativo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/marcom-crescono-i-compensi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MarCom: crescono i compensi - 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