{"id":4955,"date":"2022-06-01T12:47:36","date_gmt":"2022-06-01T12:47:36","guid":{"rendered":"https:\/\/www.wipconsulting.it\/?p=4955"},"modified":"2024-05-24T18:51:44","modified_gmt":"2024-05-24T16:51:44","slug":"cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52\/","title":{"rendered":"Cala la pubblicit\u00e0 sulla stampa in aprile. Quotidiani -1,3%, mensili -5,2%"},"content":{"rendered":"

In Aprile calano gli investimenti pubblicitari sulla stampa. Leggi l’articolo completo di PrimaOnline<\/a>.<\/em><\/p>\n

I dati dell\u2019Osservatorio Stampa FCP relativi al periodo di Gennaio-Aprile 2022 raffrontati con i corrispettivi 2021.<\/p>\n

Il fatturato pubblicitario del mezzo stampa in generale registra un decremento del -1,3%.<\/p>\n

\"\"<\/p>\n

In particolare i\u00a0quotidiani\u00a0<\/strong>nel loro complesso registrano un andamento a fatturato del -1,3%.
\nLe singole tipologie segnano rispettivamente:
\nLa tipologia Commerciale nazionale ha evidenziato +1,9%.
\nLa pubblicit\u00e0 Commerciale locale +2%.
\nLa tipologia Legale ha segnato -3,5%.
\nLa tipologia Finanziaria ha segnato +1,3%.
\nLa tipologia Classified ha segnato -17,1%.<\/p>\n

I\u00a0periodici\u00a0<\/strong>nel loro complesso registrano un andamento a fatturato del -1,4%.
\nLe singole tipologie segnano rispettivamente:
\nSettimanali\u00a0<\/strong>+0,7%
\nMensili\u00a0<\/strong>-5,2%.
\nAltre Periodicit\u00e0 +15,0%.<\/p>\n

Fonte<\/em>: Redazione PrimaOnline<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In Aprile calano gli investimenti pubblicitari sulla stampa. Leggi l’articolo completo di PrimaOnline. I dati dell\u2019Osservatorio Stampa FCP relativi al periodo di Gennaio-Aprile 2022 raffrontati con i corrispettivi 2021. Il fatturato pubblicitario del mezzo stampa in generale registra un decremento del -1,3%. In particolare i\u00a0quotidiani\u00a0nel loro complesso registrano un andamento a fatturato del -1,3%. Le […]<\/p>\n","protected":false},"author":1,"featured_media":4958,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,24],"tags":[],"class_list":["post-4955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","category-trend"],"yoast_head":"\nCala la pubblicit\u00e0 sulla stampa: quotidiani -1,3%, mensili -5,2%<\/title>\n<meta name=\"description\" content=\"In Aprile calano gli investimenti pubblicitari sulla stampa: in generale il fatturato pubblicitario del mezzo stampa registra un -1,3%\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cala la pubblicit\u00e0 sulla stampa: quotidiani -1,3%, mensili -5,2%\" \/>\n<meta property=\"og:description\" content=\"In Aprile calano gli investimenti pubblicitari sulla stampa: in generale il fatturato pubblicitario del mezzo stampa registra un -1,3%\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wipconsulting.it\/en\/cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52\/\" \/>\n<meta property=\"og:site_name\" content=\"WIP Consulting | Consulenza strategica\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T12:47:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-24T16:51:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wipconsulting.it\/wp-content\/uploads\/2022\/06\/Rosso-Minimalista-Messaggio-Motivazionale-Sfondo-per-Desktop-1024x576.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/cala-la-pubblicita-sulla-stampa-in-aprile-quotidiani-13-mensili-52\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/wipconsulting.it\\\/en\\\/#\\\/schema\\\/person\\\/318ff9a7b71624aa81b8b0df2c70d8bd\"},\"headline\":\"Cala la pubblicit\u00e0 sulla stampa in aprile. 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