{"id":5398,"date":"2022-07-27T07:10:48","date_gmt":"2022-07-27T07:10:48","guid":{"rendered":"https:\/\/www.wipconsulting.it\/?p=5398"},"modified":"2024-05-24T18:48:09","modified_gmt":"2024-05-24T16:48:09","slug":"top-100-comunicatori-aziendali-piu-influenti-al-mondo-del-2022","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/top-100-comunicatori-aziendali-piu-influenti-al-mondo-del-2022\/","title":{"rendered":"Top 100 comunicatori pi\u00f9 influenti nel mondo. Pigozzi (Mediobanca) unica italiana"},"content":{"rendered":"<p><em><a href=\"https:\/\/www.primaonline.it\/\">Primaonline<\/a> riassume la classifica dei 100 comunicatori aziendali pi\u00f9 influenti al mondo del 2022, stilata da PRovoke Media con il report\u00a0<\/em>The Influence 100<em>. Di seguito l&#8217;articolo completo.<\/em><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Chi sono i 100 comunicatori aziendali pi\u00f9 influenti al mondo del 2022?<\/strong>\u00a0A stilare la classifica ci pensa ogni anno, con il suo report\u00a0<a href=\"https:\/\/www.provokemedia.com\/ranking-and-data\/influence-100\/the-influence-100-2022\"><em>The Influence 100<\/em>, PRovoke Media<\/a>, la media company che produce analisi, insight e news sulle tendenze pi\u00f9 importanti del mondo della comunicazione d\u2019impresa. Un ranking che rappresenta la pi\u00f9 completa mappatura dei\u00a0<strong>direttori della comunicazione e marketing pi\u00f9 influenti, che hanno il maggior peso<\/strong>\u00a0in termini di reputazione, anche perch\u00e9 nella maggior parte dei casi\u00a0<strong>a diretto riporto di alcuni dei CEO pi\u00f9 autorevoli del mondo<\/strong>.<\/p>\n<p>Nella classifica c\u2019\u00e8 anche\u00a0<strong>Lorenza Pigozzi<\/strong>, Direttore comunicazione e relazioni istituzionali di Mediobanca. Si tratta dell\u2019unica italiana presente nel ranking nonch\u00e9 dell\u2019unico corporate brand italiano.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-358070 aligncenter\" src=\"https:\/\/www.primaonline.it\/app\/uploads\/2022\/07\/Top-100-comunicatori-piu-influenti-nel-mondo-2022-109x1024.png\" alt=\"\" width=\"109\" height=\"1024\" \/><\/figure>\n<\/div>\n<p><strong>Cosa emerge dal report?<\/strong>\u00a0Innanzitutto, che le\u00a0<strong>donne sono pi\u00f9 numerose rispetto agli uomini<\/strong>\u00a0per il terzo anno consecutivo, 57 contro 43. Una presenza femminile che \u00e8 in continuo aumento nel tempo (erano 47 nel 2019, 54 nel 2020 e 55 nel 2021). A livello\u00a0<strong>geografico<\/strong>, il 53% dei migliori direttori comunicazione lavora negli USA, seguiti dall\u2019Europa (24%), dall\u2019Asia (13%), dal Medioriente e dall\u2019Africa (7%) e dall\u2019America Latina (3%). In un\u2019era sempre pi\u00f9 tecnologica e digitale, non sorprende che il\u00a0<strong>settore pi\u00f9 rappresentato<\/strong>\u00a0sia proprio quello della\u00a0<strong>tecnologia \/telecomunicazioni\/elettronica<\/strong>\u00a0(17%), seguito da\u00a0<strong>finanza e i servizi<\/strong>\u00a0(16%),\u00a0<strong>beni di largo consumo<\/strong>\u00a0(15%),\u00a0<strong>healthcare<\/strong>\u00a0(11%) e\u00a0<strong>food e drink<\/strong>\u00a0(11%).<\/p>\n<p>Passiamo al\u00a0<strong>background<\/strong>\u00a0e alle\u00a0<strong>esperienze professionali<\/strong>. In media i 100 comunicatori in classifica lavorano nella loro attuale azienda da 8,2 anni, con alcune personalit\u00e0 che hanno superato addirittura i 30 anni di servizio nella stessa societ\u00e0, come il recordman Masayoshi Shirayanagi, in Toyota da 38 anni, Conny Braams, in Unilever da 31 anni, Jan Runau, in Adidas da 30 anni e Bea Perez, in Coca-Cola da 28 anni. Il 97% dei nomi in lista ha almeno una laurea, con il 30% che ne possiede anche una specialistica. \u00c8 interessante notare che la percentuale dei non laureati \u00e8 in lieve aumento (il 3% contro il 2% del 2021). Chiss\u00e0, forse nel tempo le competenze sempre pi\u00f9 digitali ed eterogenee richieste per aver successo nelle pubbliche relazioni potrebbero avere un peso superiore rispetto ai titoli di studio. Per quanto riguarda il percorso formativo, i corsi da cui provengono i 100 sono per lo pi\u00f9:<strong>\u00a0comunicazione, giornalismo, pubbliche relazioni, scienze politiche, relazioni internazionali\u00a0<\/strong>e<strong>\u00a0marketing<\/strong>.<\/p>\n<p>A livello di\u00a0<strong>budget<\/strong>\u00a0gestiti, gli\u00a0<em>Influence 100<\/em>\u00a0spendono per le pubbliche relazioni oltre $4,8 miliardi, in lieve aumento rispetto $4,7 miliardi del 2021, anche se ancora inferiore ai $6,5 miliardi registrati nel 2012, il primo anno del report.\u00a0<strong>La<\/strong>\u00a0<strong>reputazione \u00e8 al centro della spesa<\/strong>: per il 66% sar\u00e0 la priorit\u00e0 per il 2023. Seguono poi le iniziative di\u00a0<em>corporate and social responsibility\/<\/em>ESG (59%), lo sviluppo di contenuti anche per il marketing (56%), per i social e per il coinvolgimento dei collaboratori (entrambi 49%). Oltre un terzo (69%) gestisce poi team da oltre 100 persone, in aumento rispetto al 52% del 2021.<\/p>\n<p>&nbsp;<\/p>\n<p><em>Fonte: <a href=\"https:\/\/www.primaonline.it\/2022\/07\/27\/358068\/top-100-comunicatori-piu-influenti-nel-mondo-pigozzi-di-mediobanca-unica-italiana-nella-classifica\/\">primaonline.it<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primaonline riassume la classifica dei 100 comunicatori aziendali pi\u00f9 influenti al mondo del 2022, stilata da PRovoke Media con il report\u00a0The Influence 100. Di seguito l&#8217;articolo completo. &nbsp; Chi sono i 100 comunicatori aziendali pi\u00f9 influenti al mondo del 2022?\u00a0A stilare la classifica ci pensa ogni anno, con il suo report\u00a0The Influence 100, PRovoke Media, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5399,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,24],"tags":[],"class_list":["post-5398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","category-trend"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top 100 comunicatori pi\u00f9 influenti nel mondo. 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