{"id":8254,"date":"2023-05-02T13:34:03","date_gmt":"2023-05-02T13:34:03","guid":{"rendered":"https:\/\/www.wipconsulting.it\/?p=8254"},"modified":"2024-05-24T18:22:43","modified_gmt":"2024-05-24T16:22:43","slug":"la-pubblicita-in-radio-rallenta-ma-il-trimestre-resta-positivo","status":"publish","type":"post","link":"https:\/\/wipconsulting.it\/en\/la-pubblicita-in-radio-rallenta-ma-il-trimestre-resta-positivo\/","title":{"rendered":"La pubblicit\u00e0 in radio rallenta, ma il trimestre resta positivo"},"content":{"rendered":"

Secondo i dati Fcp-Assoradio, marzo chiude a -2,8%. Dopo lo slancio che ha caratterizzato i primi due mesi dell\u2019anno<\/a>, gli investimenti pubblicitari radiofonici a marzo rallentano, e scivolano in terreno negativo, a \u2013 2,8%.
\nLo raccontano i dati dell\u2019Osservatorio Fcp-Assoradio coordinato dalla societ\u00e0 Reply, pubblicati i 2 maggio. Il primo trimestre del 2023, segnalano i numeri, chiude comunque in positivo, registrando una crescita dell\u20198,1%.<\/p>\n

Nel primo trimestre, specifica l\u2019Osservatorio, la maggioranza dei settori merceologici monitorati risultano in attivo. Il comparto della Distribuzione si conferma primo settore per dimensione di investimenti, mentre le performance di crescita pi\u00f9 significative si registrano nei comparti Automotive, Edilizia, Abitazione, Tempo Libero, Farmaceutici e Toilette.<\/p>\n

\u201cIl primo quarter dell\u2019anno si conferma certamente positivo, sia considerando i volumi di fatturato rilevati dal nostro Osservatorio che allargando la valutazione ad ulteriori parametri di analisi\u201d, ha sottolineato Fausto Amorese, residente Fcp-Assoradio. \u201cLa crescita del numero di inserzionisti e quella relativa alle campagne pianificate si attestano entrambe al +8%, mentre la crescita del volume \u2013 in secondi \u2013 degli spazi pubblicitari erogati registra un ottimo +11%\u201d.<\/p>\n

Fonte: Primacomunicazione online<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Secondo i dati Fcp-Assoradio, marzo chiude a -2,8%. Dopo lo slancio che ha caratterizzato i primi due mesi dell\u2019anno, gli investimenti pubblicitari radiofonici a marzo rallentano, e scivolano in terreno negativo, a \u2013 2,8%. Lo raccontano i dati dell\u2019Osservatorio Fcp-Assoradio coordinato dalla societ\u00e0 Reply, pubblicati i 2 maggio. Il primo trimestre del 2023, segnalano i […]<\/p>\n","protected":false},"author":1,"featured_media":8255,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47,24],"tags":[],"class_list":["post-8254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunicazione","category-trend"],"yoast_head":"\nLa pubblicit\u00e0 in radio rallenta, ma il trimestre resta positivo<\/title>\n<meta name=\"description\" content=\"Dopo lo slancio che ha caratterizzato i primi due mesi dell\u2019anno, gli investimenti pubblicitari radiofonici a marzo rallentano, e scivolano in terreno negativo, a \u2013 2,8%.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wipconsulting.it\/en\/la-pubblicita-in-radio-rallenta-ma-il-trimestre-resta-positivo\/\" \/>\n<meta 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